Because not all great minds think alike… we deliver membership market research you can count on.

A UK-based agency with a global reach, we specialise in membership market research and consultancy for professional bodies and scholarly societies – helping associations of all shapes and sizes to understand and respond to the needs of their communities.

Membership market research

Example membership market research services:

  • Membership engagement.
  • Member satisfaction.
  • Training, qualifications and accreditation.
  • Policy development and public engagement.
  • Publications and new service development.

Example qualitative and quantitative methods:

  • Interviews and focus groups.
  • Co-creation workshops and mobile ethnography.
  • User-testing and website evaluations.
  • Key drivers, cluster and conjoint analysis.
  • Perceptual and brand mapping.

You can find examples of our work on our public-facing reports and case studies pages.

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Case Studies

Over the years we have had the privilege of working on a great variety of successful projects – from pure desk-based research and small-scale qualitative projects to more complex multi-modal studies involving advanced quantitative analysis.

Case Study
Member insight research

The brief The CSP required a robust piece of research which explored the attitudes, drivers, influences and preferences of core member segments. The research aimed to inform a holistic and...

Case Study
Field research

The brief The ESC represents 68,000 cardiology professionals and runs the largest cardiology congress in the world, with over 35000 delegates attending from 112 countries worldwide. With CME requirements and...