The Institution of Engineering and Technology (IET) were looking to expand its Faraday programme into primary, by making free engineering-related teaching resources readily available for primary teachers. Research needed to be undertaken to understand what level of demand there is for resources to help teach this content, what the Faraday programme should consist of at a primary level, and how it should be marketed.
Our approach and methodology
The project involved a 3-phase methodology, designed to fully explore the reaction to the IET’s proposed offering, and to understand what primary school teachers are most in need of when delivering STEM-related content in their schools.
- In-depth telephone interviews were carried out to understand general teaching of STEM curriculum, current resource use, and the demand for additional support. These interviews were recruited according to carefully designed quotas to ensure that all key audiences were represented in the research. A thorough reporting of our findings was generated immediately after this phase for the IET to come to an understanding of the role of engineering-related subjects at primary level.
- A collaborative workshop was then carried out with the client to generate ideas around the primary Faraday offering, focusing on the implementation of educational activity days and resources to help build the popularity of engineering within primary schools. This was a crucial step in preparing for the subsequent quantitative stage.
- Quantitative research then allowed us to test the ideas generated from the workshop among a statistically robust number of teachers.
Delivering results and value to our client
Through a thoughtfully designed methodology, which consulted the key audiences of interest, we were able to make clear, actionable recommendations as to the content and structure of the proposed new primary Faraday resources, along with potential marketing avenues. Our collaborative approach meant that the client had a clear idea at every stage of key outcomes and next steps.