Case studies
By understanding that every community is unique, we have helped numerous organisations to explore the diverse needs, behaviours and perceptions of their members and make decisions that improve experiences. You can also visit the research reports page to explore our public-facing work, including free independent research.
Member insight research
The CSP required a robust piece of research which explored the attitudes, drivers, influences and preferences of core member segments. The research aimed to inform a holistic and member-centric communication and engagement strategy, as well as to offer evidence to support other business decisions across the society.
Membership research
Congress research 2015
The European Cancer Congress (ECCO) attracts a multi-disciplinary audience every year, with 18, 500 delegates attending in 2014. ECCO were looking to conduct research around delegates’ experiences of their 2015 congress, which was held in Vienna in September 2015, with a view to developing and enhancing future congresses. They were interested in approaching this via both quantitative and qualitative research methods in order to gain a variety of perspectives on the delegate experience.
Conference research
Field research
The ESC represents 68,000 cardiology professionals and runs the largest Cardiology congress in the world, with over 35000 delegates attending from 112 countries worldwide. With CME requirements and funding regulations all changing the way in which medical professionals engage with their professional societies, the ESC wanted to ensure that they were well placed to meet the needs of their members and delegates by better understanding their drivers to attend and satisfaction with the event.
Conference research
Analysis of market segments, needs and demands to enable future development of products and services
The ICSA were keen to re-evaluate their offering to their members and find new opportunities for products and services. We had many objectives within this research; the most notable being to understand the potential market size for membership and training; key and emerging segments within this market; the nature of the broader business qualifications market; and the needs of the professional education market outside the role of Charted Secretaries.
Publications and new service development research
Faraday Primary
The Institution of Engineering and Technology (IET) were looking to expand its Faraday programme into primary, by making free engineering-related teaching resources readily available for primary teachers. Research needed to be undertaken to understand what level of demand there is for resources to help teach this content, what the Faraday programme should consist of at a primary level, and how it should be marketed.
Publications and new service development researchFieldwork research at a leading medical congress
Following our previous research into their 2014 Congress, a well-known medical society approached Shift Learning to conduct in-depth fieldwork research at their 2015 Congress. The society’s Congresses attract medical specialists from around the world and are held annually each year.
Conference research
Reviewing the medical congress sector
Radiology and Oncology Congresses (ROC) are a registered charity responsible for organising two radiology-based Congresses. The charity is made up of representatives from the British Institute of Radiology, the Society and College of Radiographers and the Institute of Physics and Engineering in Medicine.
Conference research
Medical student perceptions
The Royal College of General Practitioners (RCGP) and The Medical Schools Council (MSC) commissioned Shift Learning to conduct a comprehensive survey with UK medical students exploring perceptions surrounding general practice.
Research to inform policy development
Young Student Groups
The Association of Accounting Technicians (AAT) is one of the largest providers of accounting and bookkeeping qualifications in the UK. While AAT qualifications are traditionally taken by career changes, AAT had noticed an increase in the number of younger students (aged 16-19) applying to their courses.
Membership researchProspect research 2016
Case study intro copy…the Association of Accounting Technicians (AAT) is one of the largest providers of accounting and bookkeeping qualifications in the UK. A wide variety of prospective students contact the AAT.
Membership research
