APM’s quarterly Project journal is their flagship publication and one of their most popular member benefits. All paying members receive a hard copy delivered to them, and all members (including student members) also have access to a digital copy and the online Project archive.
APM would like to ensure that Project continues to meet members’ expectations and perform as it should – and commissioned Shift to conduct research exploring members’ attitudes to the journal, particularly its content and distribution format.
Shift used a mixed-method approach to address the key research questions:
- An online survey – to gain an overall view of readership, highlighting patterns in content and distribution preferences among different audience groups.
- An online discussion group – to further explore the survey findings and create a more rounded picture of readership habits, as well as solicit more detailed feedback on content preferences and future directions for the journal.
Shift provided APM with a detailed quantitative report analysing the findings from the survey, as well as an accompanying summary report of the findings from the discussion group. We also delivered an online presentation to the wider team involved in Project, providing the opportunity to ask questions.
The research will feed into the development of a new interactive digital edition of Project, as well as provide recommendations for APM to tailor content and communications to suit their membership base.